A podcast about technical commercialization
Great technology is not enough.
The Adoption Gap explores why complex technical products succeed or fail in reaching widespread commercial adoption.
We talk to founders, commercial leaders, engineers, operators, buyers, and investors about what it actually takes to get a technically valuable product into the market — and why so many of them don't make it.
What we investigate
Why does adoption succeed or fail?
Technical credibility is necessary but not sufficient. The Adoption Gap digs into the decisions, relationships, market conditions, and plain bad luck that determine whether a genuinely valuable solution finds its footing — or doesn't.
Featured episodes
Conversations worth your time.
New episodes every Tuesday. Follow the podcast to get each conversation as it drops.
The format
Curious. Honest. Unscripted.
Before each conversation we get into the personality of the business — the guest's background, what they've built, where it got hard. That way the recording can go somewhere real instead of staying on the surface.
We do the homework
We dig into the guest's company, market, and commercial journey before we record — so we can ask better questions and skip the obvious ones.
Long-form curiosity
We make space for honest answers, contrarian takes, and the kind of stories that only come out when nobody's rushing.
Technical credibility
The host has an engineering and commercial background. We understand the work and aren't afraid to go deep on it.
People over metrics
We're more interested in the decisions and the people behind the outcomes than the headline numbers.
Be a guest
Share what you have learned.
The Adoption Gap features people with firsthand experience bringing complex products, technologies, and business models into the market. We're interested in honest conversations about what worked, what didn't, and what you'd do differently.
Podcast participation is editorial and relationship-driven. It does not require a commercial relationship with Gap Sales Studio.
Recommend a guest
Know someone we should interview?
Recommend a founder, commercial leader, engineer, operator, buyer, investor, or industry expert with a valuable perspective on why technical commercialization succeeds or fails.
Ready to explore the show?
New episodes every Tuesday. Follow the podcast, apply to be a guest, or recommend someone with a valuable perspective.