A podcast about technical commercialization
Great technology is not enough.
The Adoption Gap explores why complex technical products succeed or fail in reaching widespread commercial adoption.
Through long-form conversations with founders, commercial leaders, engineers, operators, buyers, and investors, we examine the technical, commercial, organizational, and human factors that determine whether innovation earns trust, reaches the market, and achieves scale.
What we investigate
Why does adoption succeed or fail?
Technical credibility is necessary but not sufficient. The Adoption Gap investigates the decisions, barriers, relationships, market conditions, and execution strategies that determine whether a technically valuable solution reaches scale.
Featured episodes
Conversations worth your time.
Episodes launching September 2026. Follow the podcast to be notified when the first conversations are published.
View all episodes on YouTube →The format
Deeply prepared. Openly explored.
Each episode combines thoughtful preparation with an open, long-form conversation. We research the guest, company, market, technology, and commercial context before recording — so we can ask better questions and discover unexpected answers.
Strong preparation
We research the guest's company, market, technology, and commercial journey before every conversation.
Long-form curiosity
We create space for honest discussion, contrarian perspectives, and stories that would not emerge in a tightly controlled interview.
Technical credibility
The host has an engineering and commercial background. We understand the work and can engage with technical depth.
Human storytelling
We are interested in the people and decisions behind the outcomes — not just the results.
Be a guest
Share what you have learned.
The Adoption Gap features leaders and practitioners with firsthand experience bringing complex products, technologies, and business models into the market. We are interested in honest conversations about what worked, what failed, what changed, and what others can learn.
Podcast participation is editorial and relationship-driven. It does not require a commercial relationship with Gap Sales Studio.
Recommend a guest
Know someone we should interview?
Recommend a founder, commercial leader, engineer, operator, buyer, investor, or industry expert with a valuable perspective on why technical commercialization succeeds or fails.
Ready to explore the show?
The Adoption Gap launches September 2026. Follow the podcast, apply to be a guest, or recommend someone with a valuable perspective.