Guest invitations
Share what you have learned about commercial adoption.
The Adoption Gap features leaders and practitioners with firsthand experience bringing complex products, technologies, and business models into the market. We are interested in honest conversations about what worked, what failed, what changed, and what others can learn from the experience.
Who we invite
Guests with firsthand experience.
The guest process
Simple, collaborative, and well prepared.
Short introductory conversation
A brief call to confirm topic fit and discuss the central story or theme.
Confirmation of topic and fit
We agree on the angle, themes, and what makes the conversation valuable for the audience.
Casual preparation guidance
We share context on the format, typical questions, and what to expect — no scripts required.
Recorded long-form conversation
An open, well-prepared discussion about your experience, decisions, and lessons.
Episode and content production
We produce the full episode, shorter clips, and supporting content.
Publication and promotion
The episode is published and promoted to the audience and your network.
A conversation first.
We invite guests because they have a valuable perspective on commercialization, innovation, leadership, or technical business growth — and because that perspective is worth sharing with an audience working through similar challenges.
- The introductory call is about topic fit and episode preparation.
- We come prepared — with context on your background, company, and market before we record.
- The conversation is open and long-form — not a tightly scripted interview.
- Guests receive clear expectations before recording.
- Guests receive clips and promotional assets after the episode publishes.
Ready to be considered?
Submit a short introduction and we will be in touch if the topic appears to be a strong fit.