The Adoption Gap Podcast
Why do technically valuable products succeed or fail?
Honest conversations about commercial adoption across industrial technology, hardware, energy, engineering, and technical B2B.
With Chris Fraughton
About the show
The Adoption Gap explores why complex technical products, technologies, and business models succeed or fail in reaching commercial adoption.
Each episode is a real conversation — not a tightly scripted interview. We get into the personality of the business, the decisions that shaped it, and the moments where things went sideways or clicked into place.
Curious. Honest. Unscripted.
We come to every conversation having done the homework — so we can ask better questions and let the discussion go somewhere worth going.
What we cover
Be on the show
Share what you have learned about commercial adoption.
The Adoption Gap features people with firsthand experience bringing complex products, technologies, and business models into the market. We're interested in honest conversations about what worked, what didn't, and what you'd do differently.
A conversation first.
We invite guests because they have something real to say about commercialization, innovation, or the hard parts of building a technical business — and because that perspective is worth sharing with people working through the same challenges.
- The introductory call is about topic fit and getting to know each other.
- We do the homework — context on your background, company, and market before we record.
- The conversation is open and long-form — not a tightly scripted interview.
- Guests receive clips and promotional assets after the episode publishes.